CHILI'S RACE TO YAS ISLAND: Opens its First Outlet in the F1 Circuit Island



Over the years, Chili's has established itself as the undisputed leader in taste and flavors, for casual American and Tex-Mex dining. And Now, Chili's is coming to Yas Island for the first time, marking its entry in the F1 circuit island. The Chili's Outlet, located in the Yas Mall, will be the fourth Chili's outlet in Abu Dhabi and the 24th outlet for the restaurant chain in the UAE.

Following its hugely successful lunch menu roll out, the restaurant brand intends to further strengthen its slice-of-life service portfolio through the new outlet. With two large screens in the outlet, its customers can now enjoy the vibrant racing season and other sporting events, along with Chili's signature dishes.  The new Chili’s outlet has a dining area of 385 sqm and has an internal seating area of 108 seats, as well as an external  capacity of 40 seats, embodying the spirit of Chili’s – it is fun, cool and trendy.

With a regional presence of more than 17 years, it has consistently delighted UAE residents through its impeccable service and international spread. Originally created as a hamburger restaurant/chili house themed with traditional Southwestern flair, Chili’s has grown to become a leader in Casual Dining with a wide variety of choices for diverse palettes, and a destination for quality home cooked food in a casual, friendly environment.  Innovative dishes such as Avocado Burger and Chicken Enchilada Pasta complement traditional favorites such as Classic Fajita, BBQ Beef Ribs and the dessert lover’s favorite – Molten Chocolate Cake.

Mr. Mohammed Saleh Bin Lahej, Group Chairman of SBLG-HD, says, “The entry of Chili's in Yas Island marks yet another landmark for the brand, and we will continue to delight our customers with unrelenting service standards and international cuisine options. The Yas Island development is a symbol of the nations drive towards progress and we are glad to be a part of it'.

Chili's has been awarded ''Ribbon of Excellence'' by the Middle East Awards Forum 2014 and nominated in the Best Food Service Retailer category - 2014. Chili’s has been continuously recognized in the UAE as a Superbrand for the past eight consecutive years,  placed Third by Mother, Baby and Child 2013 Awards for Top Family Restaurants and Ahlan! Best in Dubai 2010 Winner of Best Family Restaurant and winner of Middle East Best Restaurant Excellence Award by the Middle East Institute 2014.

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Saleh Bin Lahej Group–Hospitality Division is a leader in International cuisine options bringing iconic F&B brands in the Middle East. In a wide span of 17 years, SBLG-HD has consistently introduced popular cuisines from the West and Far East, and delighted people all over the Middle East and North Africa.

About Saleh Bin Lahej Group-Hospitality Division:
Today, Saleh Bin Lahej Group-Hospitality Division holds the franchises of major U.S. based culinary brands such as Chili's, Romano’s Macaroni Grill, El Chico, Cantina Laredo, Silver Fox, III Forks and Steak n’ Shake along with Asia-based culinary brands, namely Black Canyon and The Pizza Company. Saleh Bin Lahej Group-Hospitality Division has been operating Casual Dining Restaurant Brands from its humble beginning in 1997.  Today, the Group has grown to 50 branches across the Middle East, while nurturing more than 1,700++ employees.

About Chili's:
Renowned as the largest Southwestern chain with over 1,500 restaurants worldwide in 33 countries, including 50 restaurants in the GCC, Chili’s stands as an International Stalwart of Casual Dining. Chili’s has consistently delivered to the expectations of its clientele and has been named in UAE as a Superbrand for the past eight consecutive years and is Ahlan! Best in Dubai 2010 Winner of Best Family Restaurant, and winner of Middle East Best Restaurant Excellence Award by the Middle East Institute.


(Article submitted by Saleh Bin Lahej Group – Hospitality Division / Photo credited to https://www.facebook.com/ChilisUAE

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